Tailwind: Social Media and Email Marketing Tool for Growing Your Business

Effective marketing is crucial for businesses of all sizes. Social media and email marketing have emerged as powerful tools to drive engagement, build brand awareness, and convert leads into loyal customers. However, managing multiple marketing channels can be overwhelming without the right tools. This is where Tailwind, a popular marketing tool, steps in.

Tailwind is designed to simplify social media and email marketing for businesses, influencers, and content creators.  I use Tailwind for my small service-based business, and it has helped me tremendously with social media scheduling and email marketing.

What is Tailwind?

Tailwind is a marketing tool specifically designed to streamline social media scheduling, content creation, and email marketing. It allows users to manage their social media posts, analyze performance, and optimize strategies across platforms like Instagram, Pinterest, and Facebook. Additionally, its new email marketing features make it an all-encompassing tool for digital marketers.

One of the standout features of Tailwind is its ability to automate and schedule social media posts, especially for visually oriented platforms like Pinterest, Facebook, Instagram. The tool also provides users with analytics to help track the success of their posts and optimize future content for better results.

Recently, Tailwind has expanded into email marketing, offering users a comprehensive toolkit to build, manage, and send newsletters, drip campaigns (a series of automated emails sent to people who take a specific action on your website), and promotional emails. This integration is key for businesses that want to streamline both their social media and email marketing under one platform.

Key Features of Tailwind

1. Social Media Scheduling and Automation

One of Tailwind's core functionalities is its robust scheduling tool for social media platforms like Pinterest, Instagram, and Facebook. It allows you to queue up multiple posts in advance and automate their publishing according to the best times for engagement.

• Smart Scheduling:

Tailwind analyzes your audience engagement patterns and suggests optimal times for posting. This ensures that your content goes live when your audience is most likely to engage, improving reach and visibility.

• Batch Scheduling:

You can upload and schedule content in batches, which saves significant time for businesses that need to post consistently.

• Hashtag Suggestions:

For Instagram users, Tailwind provides hashtag suggestions based on your content and audience. This helps in maximizing the reach of your posts and ensures they are seen by the right people.

2. Pinterest Marketing Tools

Tailwind is particularly popular among Pinterest marketers. It offers a wide range of features designed to help users grow their Pinterest presence.

• Tailwind Communities (formerly Tribes):

Communities allow users to share their content within niche groups, expanding the reach of their pins. Users in the same community often collaborate by repinning each other's content, thus increasing engagement.

• Smart Loop:

This feature automatically re-pins your most popular pins at optimal times, ensuring they continue to reach new audiences.

• Pin Inspector:

Tailwind’s analytics for Pinterest help you identify which pins are performing best and why, so you can refine your content strategy.

• Content Discovery:

Tailwind helps users find relevant content to pin, which is essential for businesses or individuals looking to curate engaging boards and attract followers.

3. Instagram Marketing Tools

Tailwind is equally effective for Instagram marketing, providing tools to schedule posts, analyze performance, and optimize for engagement.

• Visual Planning:

Tailwind offers a drag-and-drop content calendar that lets you visually plan your Instagram and/or Facebook feed. This is important for maintaining a cohesive aesthetic on your profile.

• Hashtag Finder:

Tailwind’s Instagram Hashtag Finder suggests the best hashtags based on the content you are posting. This not only helps improve post visibility but also attracts relevant followers.

• Instagram Analytics:

Tailwind provides Instagram insights that help track post-performance, audience growth, and engagement rates. You can analyze what works and refine your strategy accordingly.

• Instagram Stories Scheduling:

Tailwind also allows for scheduling Instagram Stories, enabling businesses to maintain a steady flow of content across both the feed and stories sections.

4. Email Marketing Tools

Tailwind allows users to create and manage email campaigns within the same platform used for their social media marketing.

• Drag-and-Drop Email Builder:

Tailwind’s email marketing suite includes an intuitive drag-and-drop editor that makes it easy to design visually appealing emails. This feature is particularly beneficial for users without design experience.

• Pre-designed Templates:

For users who need quick solutions, Tailwind provides a variety of pre-designed email templates tailored for different purposes, such as newsletters, promotional campaigns, and welcome emails.

• Automation:

Like its social media scheduler, Tailwind’s email marketing tool includes automation features that allow you to set up drip campaigns and send personalized follow-up emails based on user actions.

• Analytics:

Tailwind’s email marketing analytics offer insights into open rates, click-through rates, and subscriber behavior, helping you optimize future campaigns for better results.

• Seamless Integration with social media:

Because Tailwind offers both social media and email marketing tools, it’s easy to create integrated campaigns that leverage both channels for maximum impact.

5. Tailwind Create

Tailwind Create is a design tool built into the platform that enables users to create high-quality visuals for their social media posts and email campaigns without needing advanced design skills or third-party tools.

• Customizable Templates:

Tailwind Create offers customizable templates that allow users to generate branded content easily. You can tweak colors, fonts, and layouts to match your brand’s identity.

• One-click Design Options:

Once you input your content, Tailwind Create offers multiple design options to choose from, allowing you to quickly create multiple variations of a single post.

• Branding Features:

Tailwind allows users to upload brand assets (logos, fonts, and color schemes) so that all visuals produced by Tailwind Create are on-brand.

Benefits of Using Tailwind

1. Saves Time

One of the biggest advantages of Tailwind is the time-saving aspect. By allowing you to schedule posts, automate content publishing, and batch-process email campaigns, Tailwind helps marketers spend less time manually managing their social media and email efforts. This is particularly useful for small businesses and entrepreneurs who may not have the resources for dedicated marketing teams.

2. Optimized Content Delivery

Tailwind’s smart scheduling feature ensures that your posts are delivered at optimal times for audience engagement. This increases the likelihood of reaching more people and improving the performance of your campaigns.

3. Improves Engagement and Reach

Features like Tailwind Communities, Smart Loop, and the Instagram Hashtag Finder, significantly improve the reach and engagement of your posts. By joining niche communities or reusing high-performing content, your chances of gaining visibility increase dramatically.

4. All-in-One Platform

Tailwind is more than just a scheduling tool. It is a comprehensive marketing platform that integrates social media and email marketing into one system. This reduces the need for juggling multiple tools and simplifies the workflow for marketers.

5. Affordable Pricing

Compared to many other marketing tools, Tailwind offers affordable pricing with plans that cater to both small businesses and larger enterprises. The free trial allows users to test out the platform before committing to a paid plan, making it an accessible option for those just starting.

Pricing and Plans

Tailwind offers a variety of pricing plans depending on the needs of the user. Its pricing model is competitive, especially considering the breadth of features offered.

1.Free Plan:

Tailwind provides a free plan that allows users to schedule a limited number of posts per month and create a limited number of email campaigns. This is ideal for individuals or small businesses who are just starting out.

2. Pro Plan ($19.99/month):

The Pro Plan is suitable for businesses or marketers that need more flexibility. It includes unlimited scheduling for one social profile, unlimited email campaigns, and access to advanced features like Tailwind Communities and Smart Loop.

3. Advanced Plan ($39.99/month):

For businesses with multiple social profiles or larger email lists, the Advanced Plan provides more robust features, such as multi-channel posting, advanced analytics, and expanded email automation options.

4. Max Plan ($79.99/month):

This plan is geared towards enterprises or agencies managing numerous social profiles and email lists. It includes the highest level of access to Tailwind’s tools and personalized customer support.

Tailwind’s pricing plans are designed to scale with your business, offering flexibility and value for users at different stages of growth.

Tailwind vs. Competitors

When compared to other social media and email marketing tools like Hootsuite, Buffer, or Mailchimp, Tailwind offers a few key differentiators:

• Focus on Visual Platforms:

Tailwind excels at scheduling for visual platforms like Instagram and Pinterest, making it a superior choice for businesses that rely on these channels for marketing.

• All-in-One Solution:

Tailwind combines social media and email marketing in one platform, reducing the need for marketers to use separate tools.

• Tailwind Create:

Unlike many competitors, Tailwind provides a built-in design tool that streamlines the process of creating visually appealing content without needing a separate graphic design tool like Canva.

However, Tailwind may not be the best choice for businesses focusing on platforms like Twitter or LinkedIn, where competitors like Hootsuite or Buffer may offer more extensive features

How to Get Started with Tailwind

Getting started with Tailwind is straightforward. You can sign up for a free trial, link your social media accounts, and begin scheduling posts or creating email campaigns within minutes. Here are the basic steps:

1. Sign Up:

Visit my affiliate link here and sign up for a free trial to test the platform.

2. Connect Social Media Accounts:

Tailwind allows you to connect your Instagram, Pinterest, and Facebook accounts, making it easy to manage multiple channels from one dashboard.

3. Start Scheduling Posts:

Once your accounts are connected, you can begin scheduling posts using Tailwind’s smart scheduling and batch-scheduling features.

4. Set Up Email Campaigns:

Tailwind’s email marketing features are just as easy to set up. Choose a template, customize it with your branding, and schedule or automate your email campaigns.

5. Monitor and Optimize:

Use Tailwind’s analytics tools to track performance, engagement, and growth, then refine your strategy accordingly.

Conclusion

Tailwind is a powerful, user-friendly tool designed for businesses and marketers looking to streamline their social media and email marketing efforts. Its comprehensive suite of features—including smart scheduling, content discovery, visual planning, and email automation—makes it a valuable asset for businesses of all sizes.

Whether you're a small business owner, a content creator, or part of a larger marketing team, Tailwind offers the tools and insights you need to build a cohesive and effective marketing strategy across both social media and email platforms. With its affordable pricing plans and versatile feature set, Tailwind continues to be a leading choice for marketers looking to grow their online presence with ease and efficiency.

I’ve been using Tailwind for almost 2 years now and it has made my life so much easier since I’m able to schedule social media posts in advance, view analytics, and send out emails all in one place.  I highly recommend Tailwind for any small business owner who is doing their own social media and email marketing

-Brandi